Canadian Group Imports UK Shopper Insight Success

Groupe Aeroplan, owner of the Nectar loyalty scheme, is to launch its UK-based customer-driven insight and communication business in North America, with offices based in Toronto and Chicago.

Retailers will be offered the Self Serve data analytics tool from subsidiary LMG Insight & Communication (I&C), giving retailers and CPG companies desktop access to insight from point of sale and loyalty card data, including demographic profiles, location, household composition and frequency of certain retail visits. Aeroplan bought LMG a year ago for £368m.

President and CEO Rupert Duchesne comments: 'our UK colleagues… have built a highly successful business that has a compelling and very timely proposition... This division has been both groundbreaking and successful in the UK and we look forward to building on this achievement by focusing on LMG I&C's international growth and strengthening our position as a global leader in the management of loyalty programs.'

Brian Jones will head up the LMG I&C Canadian business and Mike Blyth, previously EVP, Global Practice Leader, Loyalty Analytics at IRI, has been appointed to manage LMG I&C in the USA.

Peter Gleason, Managing Director, LMG I&C comments: 'There could be difficult times ahead for retailers as many consumers potentially change their spending habits in response to the softening economy. LMG I&C services enable retailers and their vendors to proactively manage their business through identifying their customers' changing habits - as they happen.'

Web site: www.groupeaeroplan.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.