US-based Market Strategies International has confirmed news of its expansion into Europe with the official opening of an office in London, UK, headed by former MASMI UK MD Bob Qureshi.

Qureshi becomes European Managing Director of the new office, which is located in the heart of the City, near St Paul’s Cathedral.

He joins with more than 20 years’ experience in managing multi-country research projects in both Western and Eastern Europe and around the world in such regions as the Middle East and Africa. In 2003, he founded Qureshi Marketing & Research, which was acquired by MASMI later that year. Before this, he worked at Synovate and at Harris Research (part of TNS). Qureshi holds a BA in Business Studies and International Marketing from Ealing College in London.

CEO Andrew Morrison says the new office will allow the firm to provide even more personalized service for its clients with global locations or countries headquartered in Western and Eastern Europe, the Middle East and Africa.

‘This is the next step in our strategy to serve our global clients in the technology, communications, financial services and pharmaceutical industries,’ said Morrison. ‘We have been conducting surveys and qualitative studies throughout Europe, Asia and South America for over a decade.’

Qureshi says the European office will work with multiple fieldwork companies, and its London-based research professionals will be responsible for client-facing services and for providing survey research, concept and product testing for both business and consumer research.

Founded in 1989, Market Strategies employs more than 325 staff at its US HQ in Livonia, Michigan and regional US offices, as well as in Hong Kong.

Web site: www.marketstrategies.com .

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