I-Behavior and CMS Join to Extend Analytics Offer

In the US, behavioral targeting and analytic services firm I-Behavior has partnered with database development specialist CMS Direct to integrate the latter's 'Prefer Network' co-operative database into its consumer purchase data products.

I-Behavior's own database contains purchase behavior data on more than 100 million US households, from over 1,500 catalogue, retail, and Internet merchants. This will be combined with CMS Direct's Prefer Network, which holds data on over 500 cataloguers and 103 million households.

Both firms say the partnership will strengthen their analytic services to improve the efficiency of their clients' marketing and advertising campaigns.

CMS Direct's President Andy Cossette explained: 'Partnering with I-Behavior provides our clients with access to the fastest growing co-operative database and allows both companies to offer a wider range of products to help clients achieve their marketing goals.'

Web sites: www.i-behavior.com and www.cmsdirect.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.