Balkan Buy for Ipsos

Ipsos has announced the acquisition of 60% of the Strategic Puls group. The company makes more than 90% of its turnover (c.8m Euros in 2007) in Serbia and Croatia, but is also established in five other Balkan states.

Strategic Puls resulted from the merger of Puls, formed in 1993 in Croatia and with operations also in Slovenia, Albania and Bosnia Herzegovina; and Strategic Marketing, established four years later in Serbia and with operations in Macedonia and Montenegro.

The company employs 144 people and is managed by founders Srdjan Bogosavljevic, based in Belgrade, and Srdjan Dumicic, based in Zagreb.

According to Shane Farrell, Ipsos' CEO of the Central and Eastern Europe and Africa area, the Group
will use its new Balkan capacity to serve its major clients in the area. 'The Balkans represent a research market of 60 million euros that is expected to grow strongly. Ipsos has had offices in Central Eastern Europe (Hungary, Czech Republic, Slovakia, Romania) but had no capacities in the Balkans so far.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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