NeoEdge Launches In-Game Survey

In the US, technology and in-game ad company NeoEdge has launched a service to collect consumer feedback while online games are being played.

NeoEdge helps game developers and consumer services offer video gaming to consumers. Games can be purchased through the network without ads or can be accessed free if supported by advertising.

Its new NeoMOM survey will be targeted at women aged between 25 and 54, who will be asked a series of survey questions about the consumer products they buy. Through the survey, NeoEdge will begin a dialog on a range of topics focusing primarily on the CPG and grocery categories.

The multiple-choice questions will appear in what the firm describes as 'natural breakpoints' in the game platform, and will be served through a web-browser control in the game. Feedback will then be sorted and processed into geographic location and other demographics.

In addition, NeoEdge will also use 'quick polls', 'polls of the week' and other short surveys to provide advertisers with access to data about potential customers' tastes and preferences.

'We have immediate access to a huge community of more than 20 million consumers who regularly play casual games, 70% of whom are women,' explained President and CEO Alex Terry. 'Unlike other surveys that use static panels for their assessments, NeoMOM is based on an ever-shifting group of respondents, which provides a timely and more accurate read on the target group's true preferences and buying habits.'

The gathering survey data for the first report begins in January. Data will be shared monthly with the firm's advertisers, prospective advertisers and portal partners.

Web site: www.neoedge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.