Ipsos Loyalty Appoints Former Added Value CEO

In Paris, former Millward Brown/Added Value CEO Liz Musch has been appointed as Global Chief Executive Officer for Ipsos Loyalty.

Musch joins with 20 years' experience in advertising at Benton & Bowles, later DMB&B, in New York and then Paris, where she held the position of CEO France. Since 2002, she has held several management positions at WPP, first as CEO France of Millward Brown and then CEO Europe of Added Value. She holds degrees in International Politics from USC and Fletcher School of Law & Diplomacy.

Ipsos Loyalty, chaired by Henry Wallard, is the Ipsos unit dedicated to customer and employee research management.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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