Millward Brown Promotes for Global CFO Role

Millward Brown has promoted Dave Sandberg, an eleven-year veteran of the firm, to the post of Global CFO, based in the company's Naperville, Illinois office.

He succeeds Mike Gettle who recently moved to parent company Kantar to head the team responsible for integrating TNS into the group.

Sandberg served as CFO of Millward Brown North America for the past 11 years, prior to which, he spent six years as a Manager at accountancy giant Arthur Anderson. He has a BS in Accounting and Finance from Illinois State University.

'For over a decade, Dave has played a crucial role in the growth of our North American business,' stated CEO Eileen Campbell. 'His financial and strategic vision has always been global in scope so his move to the Group CFO position is a perfect fit.'

Millward Brown has 76 offices in 48 countries. Its additional practices include its Media Practice (media effectiveness unit), Millward Brown Optimor (dedicated to brand strategy and marketing investment), Millward Brown Precis (PR measurement practice), Dynamic Logic (digital marketing effectiveness measurement), and BMRB (public sector, media and market research).

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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