US Firms Link for Social Media Insight

Core Strategies and Wise Window, Inc. have announced a partnership to offer clients insights from consumer generated media.

Core Strategies, a research provider built by technology industry veterans, provides quant, qual and ethnographic research and insights for technology clients. Wise Window, Inc. provides social media insight tools that identify and process consumer opinions from user generated media such as blogs, message boards, and review sites, in real-time, measuring and reporting on 'what moves people' and relating it to buying decisions.

Core Strategies Chairman and CEO Marshall Toplansky says his firm is 'excited about the live and in-depth information provided by the WiseWindow technology', while Wise Window CEO Sid Mohasseb comments: 'A social media strategy must move beyond buzz and sentiment; the key is to focus on actionability. Our partnership with Core Strategies leverages the experience and skill of the Core Strategies team in providing an entirely new level of insight on how their clients' brands are perceived by their key influencers.'

Web sites: www.corestrategies.com and www.wisewindow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.