Marketing research agency Data Development Worldwide (DDW) has increased the size of its online ‘Know More’ panel to provide access to 3.4 million households and 6 million consumers in the US and 1.5 million consumers in Canada, the UK, Europe, Australia and Scandinavia.
The firm says this expanded reach allows it to support both ad hoc and ongoing tracking studies that require detailed quotas across gender, age, ethnicity and geography.
Sample composition also includes other household members, including children, teenagers and ‘seniors’.
‘This expansion will allow us to generate even more targeted insights and actionable recommendations for our clients as they shape their strategy in this challenging global marketplace,’ stated MD Chip Lister.
DDW employs more than 100 people throughout the US, and is online at www.datadw.com
In December, the firm opened
new offices in Chicago and Indianapolis and hired two industry veterans to run them.