Firms Partner to Offer Analytics and Modelling

In the UK, marketing data analysis software firm Apteco and marketing software provider Neolane are combining their solutions to offer users marketing analytics and data visualisation techniques.

The partners have integrated Apteco's FastStats marketing data analysis and predictive modelling software with Neolane's customer communications and marketing automation software. The new techniques will be used for customer segmentation, data mining, predictive modelling and profiling.

FastStats provides data analysis with a drag and drop interface and wizards that guide users through analysis. Neolane offers marketers a single, open platform for managing personalised-content, cross-channel campaigns, leads, dynamic content, marketing resources, customer data and analytics.

Said James Alty, MD of Apteco: 'We have achieved a seamless bi-directional integration between the products, meaning that as campaigns run, responses captured across multiple channels will feed back from Neolane to FastStats for further profiling.'

Web sites: www.apteco.com and www.neolane.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.