iLoop Rolls Out Mobile Marketing 'Labs'

Mobile marketing campaign specialist iLoop Mobile has unveiled a new service to assist industry marketers with campaign strategy.

Its newly launched iLoop Mobile Labs comprises a team of mobile marketing experts both from the industry and from research organizations such as the Board of Directors of the Mobile Marketing Association and the Direct Marketing Association Advisory Board.

As a resource, they will offer advice on mobile strategy development through identification of campaign objectives and success measurement; mobile campaign concept, design and execution; end-user application development; and analytics and reporting.

In a statement, the firm said: 'iLoop Mobile Labs excels at capturing industry wide mobile campaign metrics and best practices. It goes beyond raw data by providing ROI and campaign modeling allowing marketers to not only measure results but also more importantly, interpret those results.'

Headquartered in San Jose, CA, iLoop Mobile offers software and services for creating mobile enabled web sites and mobile Internet (WAP) sites with automated mobile ad serving. The firm was recently part of a team working with US President Barack Obama on his mobile marketing election strategy.

Web site: www.iloopmobile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.