Behavioral Targeting Launch for 7 Billion People

US-based software firm 7 Billion People has unveiled a solution that enables online retailers to adapt web pages in real-time, promising to shape the e-commerce experience for individual shoppers.

As a customer navigates through a web site, the new WebLegend technology gathers information to build a psychographic 'portrait' of the user. It taps behavioral psychology to analyze these portraits and determine individual shoppers' decision-making methods, buying behaviors and communications preferences.

The firm says that on the basis of a few clicks, the software can determine a behavioral trait or tendency on at least one of fifteen attributes, and based on this WebLegend can modify content to better suit that customer's buying and information presentation preferences.

According to CEO Mark Nagaitis: 'It's clear that if you deliver the same web experience to every customer you're losing business, as evident by the fact that 97% of shoppers abandon without buying. The personalization made possible by WebLegend is allowing our early clients to increase their profits by better serving the customers already coming to their web sites.'

Austin, Texas-headquartered 7 Billion People builds software based on behavioral psychology and linguistic science principles. The firm recently appointed online retail veteran Richard Marcus to its Board of Directors.

Web site: www.7bpeople.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.