New Tool Probes Psyche of 'Brand Lovers'

In the US, brand loyalty specialist The Cult Branding Company has launched a model designed to uncover the motivations behind the purchase behavior of a business's best customers.

The 'Brand Lover Model' platform helps retailers decode the psychological drivers of a firm's best customers using both qual and quant analysis, including both conscious and unconscious psychological motivators.

A 90-day process involving polling and in-depth interviews is then carried out by the Cult Branding team, who then analyze the biological, archetypal, and cultural drivers behind the brand through the eyes of these best customers.

'Smart retailers know that brand loyalty is the primary driver of profitability,' states founder and Managing Partner BJ Bueno, 'but unraveling the loyalty code has, until now, remained elusive.'

The Cult Branding Company was founded in 2006, and now operates in multiple locations in Florida and New York.

Web site: www.cultbranding.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.