Launch for Marketing & Data Analytics Firm

In London, two marketing analysts have launched a new marketing and data analytics consultancy with a focus on linking digital advertising with traditional forms of marketing communications.

Optaumum founders Bryan Smith and Jon Loutit recently stepped down as Managing Partners at marketing analytics consultancy ohal, to establish the new firm.

Their business will offer a wide range of advanced analytical services including data analysis, integration and support, and data analytics training.

Smith commented: 'Marketing analytics in the UK has so far lacked focus in offering market decision-makers a direct solution to questions regarding the most appropriate level of online and offline spend for their brands. At Optaumum, one of our key areas of expertise is to answer just this question through establishing the value that offline spend contributes to both the offline and online response for brands.'

The new firm is online at www.optaumum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.