ABI Launches Mobile Consumer Monitor

In the US, tech market research firm ABI Research has launched a service to provide a comprehensive view of the mobile consumer.

The new 'Mobile Consumer Research Service' offers an end-user view of the mobile consumer to help clients create strategies for addressing this market. The firm says it presents mobile companies with the entire landscape from regional traffic mapping, to application and content trends, to the emergence of personalization services.

'Mobile consumers are increasingly defined by the applications they acquire to personalize their mobile experience, by their adoption of mobile broadband, their shopping choices, and how, when and where they use their mobile services,' explains Senior Analyst Jeff Orr. 'Until now, however, no single forum has existed to pull together all the strands of information that go to make up a holistic picture of the mobile consumer.'

The service includes research reports, research briefs, ABI insights, and analyst inquiry support.

Founded in 1990, the firm operates from offices in North America, Europe and Asia from which it provides research and advisory services in seven key practice areas.

Web site: www.abiresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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