Online Sentiment Specialist Raises $1.2m

In New York, Jodange, a firm which extracts opinions from online content to understand sentiment, has secured a $1.2m investment which it plans to use to extend its reach in the media, legal, energy and technology sectors.

By identifying and isolating individuals' opinions and sentiments about key topics, Jodange technology pinpoints who is worth listening to and how best to align their opinions to business outcomes. The firm was founded by entrepreneur Larry Levy and academic Claire Caridie, who as Professor of Computational Linguistics at Cornell University, conducts primary research in the area of natural language understanding and intelligent text processing.

'This round of financing is an endorsement of the potential that exists for delivering sentiment analytics that goes beyond the basic high level positive or negative labeling that so many companies provide today,' said CEO and co-founder Larry Levy.

Led by Big Red Ventures, the deal also includes money from a number of private investors.

The financing comes as the company experiences strong growth following the November 2008 launch of Top of Mind, a service which mines vast amounts of information in order to surface and filter opinions from the web.

Web site: www.jodange.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.