Panel Taps Hispanic Moms

US firm Todobebé, which runs a portal and social networking site for Spanish-speaking parents, is to offer access to proprietary research conducted through its panel of Hispanic Moms.

Since 1999, the company has conducted monthly research into the preferences, behaviours, perceptions and needs of Spanish-speaking mothers. It will now offer access to this research conducted via panels recruited at its annual one-day event for Hispanic moms, Viva la Familia Fiesta, and throughout the year via its Todobebé Digital Club.

The sample will comprise Spanish-speaking mothers living in the US, who are planning, expecting and/or raising children aged 0-5. Clients will be able to design questions for the monthly panels and conduct follow-up on a quarterly or annual basis.

The Todobebé network also includes child rearing television show Todobebé TV, and Todobebé Direct, a bilingual direct mail program dedicated to parenting and pregnancy information for the US Hispanic community.

Web site: www.todobebe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.