Swedish eye tracking firm Tobii Technology has raised another $16m in investment funding, which it plans to use to roll out its existing technology into new markets as well as for developing new applications.
Tobii was founded in 2001 and attracted its first institutional investment in 2007, which enabled it to broaden its product range and expand internationally.
Its systems are used to measure consumer behaviour and software usability, in various fields of academic research, and to provide people with disabilities with a means to communicate.
Last month, the company launched a high definition widescreen eye tracker, as well as an off-the-shelf eye tracking system.
This new round of funding – which has been raised by Amadeus Capital Partners, Northzone Ventures and Investor Growth Capital – will be used to further accelerate growth in existing application areas.
Vice President John Elvesjö commented: ‘Tobii is growing rapidly and profitably, but we need to harness our ambition to the experience of international investors with track records in building successful global technology companies, which this funding round enables us to do.’
Tobii employs around 200 people at its Stockholm headquarters, and seven offices in North America, Central Europe, and Asia Pacific.
Web site: www.tobii.com .