Newcomer Market Research Training

MORI is running a comprehensive couple of one day training sessions over the summer. Covering the basics of market research, these standalone modules are an ideal way to orient and inform newcomers to market research.

Each day is set to be structured on an interactive basis, composed of a mix of presentations, workshops, and question and answer sessions. Sessions will all be at MORI House in London on either Thursday 2 August or Tuesday 4 September.

MORI has set a wide-ranging agenda of topics to be covered. This includes such issues as when research is needed, the different types of research, and what constitutes good questionnaire design. Workshop-based teaching will focus on subjects such as how to design a questionnaire, what is sampling and data processing, how to prepare a brief, choosing an agency, and lastly how to work with a selected agency.

Places are still available, and reservations can be made by telephoning MORI direct or by filling in an events training form on the MORI website at www.mori.com/about/events/mod1-fund.shtml

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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