New Guide to Market Research Online

A new report entitled "Finding Market Research on the Web" has been published by Kalorama as an insider's guide to the most current information available online.

This August 2001 edition has been written by expert Robert Berkman, editor of The Information Advisor, and should prove to be an invaluable resource for most researchers.

The title promises to offer an exhaustive list of online research sources and strategies. This includes the best websites, detailed tips and techniques on "do-it-yourself" research, specifics on saving time with search engines and finder tools, and details on all the corporate webcasts containing timely company news.

The content is structured into ten chapters as listed below:

• Why This Book - The Two Webs
  
• Market Research: A Quick Primer - What is Market Research?
  
• Locating Market Research Reports
  
• Off-the-Shelf Reports on the Web
  
• Information Technology (IT) Analyst Vendors and Aggregators
  
• Investment Research Reports and Aggregators
  
• Fee-Based Business Databases for Market Research
  
• Customize or Build Your Own Market Research
  
• Undertaking Primary Research on the Web
  
• Putting it All Together, Market Research and Strategy.

The 450 page report is priced at US$449 and is available to order via www.marketresearch.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend