Roper Starch Worldwide is to be acquired by NOP World and merged with Audits & Surveys Worldwide. On the basis of this acquisition, NOP will form a new integrated company called RoperASW Audits & Surveys Worldwide.
At present, it is believed that NOP World is the largest business-to-business agency in Europe, and the second fastest-growing market research organisation in the USA. The Roper acquisition should further strengthen NOP World's global position as a major research company. It should pay particular dividends in worldwide high-growth sectors such as consumer, automotive, healthcare, technology, media, business, financial and mystery shopping.
Roper does in fact add an extensive set of research services to the NOP World mix. Its syndicated reports reveal consumer attitudes, lifestyles, values and behaviour, both in the US and globally. In addition, it conducts both quantitative and qualitative proprietary studies to support effective strategic marketing, public affairs, and advertising and communications programmes for major corporations, media groups and government agencies.
According to Simon Chadwick, chief executive of NOP World, "Roper is a critical addition to the NOP World family, enabling us to offer an unparalleled portfolio of consumer research services. With its comprehensive database illuminating U.S. and global consumer trends and its proven track record helping clients optimise brand strategies, customer satisfaction and organisational performance, Roper is a perfect complement to our NOP World companies. Now, more than ever, we can deliver timely, compelling, actionable intelligence to secure clients' competitive edge -- domestically and around the world. In addition, by merging Roper and ASW, we are realising increased efficiencies that translate into the fast turnaround today's accelerating market demands. As a single, focused organisation, RoperASW is structured to deliver the highest levels of service, speed and customer support."
Jay Wilson, chief executive of Roper Starch Worldwide, added "Joining NOP World - and merging with ASW - brings significant advantages to Roper and, more importantly, to our customers. NOP World and ASW share Roper's commitment to inventive research and development and now - as one of the world's largest market research companies - can back that commitment with substantial resources. As part of NOP World, RoperASW has the financial power to invest in our clients' future. We can create the breakthrough methodologies, models and analyses that ensure our customers' ongoing success. As an NOP World company, we can leverage technological synergies across our sister organisations to add even greater value and insight to our information. We can tap into the full IT power of NOP World, to bring clients cutting-edge Web research and customer relationship management services, as well as to develop next-generation access, integration, analytical and delivery tools."