Track your Customers

According to a new report from benchmarking consultancy Best Practices, leading pharmaceutical marketing executives monitor customer data and constantly refine a product's marketing strategy to effectively market to consumers. Companies that fail to track customers' input are missing a crucial opportunity to adjust their marketing initiatives.

'Direct-to-Consumer Pharmaceutical Marketing: Growing Market Success,' available online at www.BenchmarkingReports.com, aims to reveal innovative direct-to-consumer marketing techniques used by world-class companies. The practices, managerial insights and benchmark metrics found in the report are drawn from interviews with six consumer marketing executives.

The report also includes:

• Company profiles that detail critical marketing activities
  
• Team design and budgeting practices used by leading consumer marketers
  
• Integrated measurements methods to track direct-to-consumer marketing
  success.

'Well-planned marketing strategies are the common denominator for all best-selling products,' said David Wang, project manager at Best Practices, LLC. 'The techniques highlighted in this report are the tactics that achieved blockbuster sales for these world-class companies.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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