Statistics Brought to Life

Henry Stewart is organising an one day event in London on September 26th, designed to provide assistance to all those who collect, analyse and use data from market research. "Case Studies in the Application of Mathematical and Statistical Techniques that Add Value to Marketing" promises to illustrate what can be achieved and how to achieve it by using state of the art maths and statistics.

The day is chaired by Dr Peter Furness and features nine real life case studies:

• The Search for Information to Answer Marketing Questions - Saga Group.
  
• Using Perceptual Mapping - Product Perceptions.
  
• Using Optimisation Techniques to Maximise Marketing ROI - IMAJ Consulting.
  
• Measuring the Effect of Advertising - Initiative Consulting.
  Factor Analysis Working in a Real Model - NOP Research.
  
• Using Conjoint Analysis to Understand the Client's Customers - Research International.
  
• Using Segmentation Techniques to Identify Customer Risk and Respect - Brann Discovery.
  
• Neural Networks in Market Modelling - Peter Furness Associates.
  
• Using Data Mining and Statistics Effectively - SAS UK & Ireland.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.