New Standard in Website Analysis

Jupiter Media Metrix is aiming to set the standard in web traffic analysis with the launch of its new Site Measurement service.

According to Seth Segel of JMM, "Site Measurement is the first consistent, accurate and timely Web traffic analysis service for an industry which, to date, has relied on a variety of inconsistent and inaccurate internal Web site traffic gauges. We aim to set the standard by leveraging LiveTechnology's advanced proprietary technology together with Jupiter Media Metrix' existing leadership and resources in Internet measurement. We are well positioned to provide any website in business today an unparalleled, objective third-party service for tracking a much higher level of Web traffic detail and the only service to measure 100 percent Web browser caching."

Site Measurement is purportedly the only service of its kind to track all levels of Web caching, thereby reducing bandwidth costs for Web publishers of all sizes and types while allowing them to deliver and accurately measure cached pages. (Web caching - the storage of Web pages, locally, on the user's browser, on a corporate proxy server, or an Internet service provider - greatly improves the user's experience with faster page delivery, while reducing infrastructure and bandwidth costs for the publisher.)

The service offers real-time delivery of Web traffic statistics, updated hourly. Information is recorded automatically in order to track precisely how a visitor interacts with a specific website. The captured data is processed in real time and translated into online reports that can be accessed 24-hours-a-day from the JMM Site Measurement website.

Jupiter Media Metrix' Site Measurement occurs through a small piece of code (approximately 400 bytes) which is placed by the Web publisher on every page ensuring that the data accurately reflect every page viewed by the user. Site Measurement tracks exactly what users experience in their browsers (browser-side measurement), regardless of where the pages are served (server-side measurement).

For more details on Jupiter Media Metrix' Site Measurement, visit www.jmm.com/sm/sm_flash.html

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

• Jupiter Media Metrix
• All news