Profitable Online Content

How can firms maximise the revenue they generate from their online activities? This is the central issue to be examined at "Maximising Key Revenue Streams", Forrester Research's forthcoming free Executive Breakfast to be held on November 6 in London.


Leading the event will be Rebecca Ulph, analyst at Forrester's UK Research Centre. She will attempt to provide valuable information about how to evaluate online opportunities for charging for content, as well as assessing who will be most likely to make a success of such a strategy. As a part of the analysis, the research given will discuss the current state of the UK online advertising market and how this should develop over the next 12 months.

The morning's sessions are billed as:

• Online Advertising: Now And The Future - What is the current state of the UK online advertising market? Who is advertising where and how is this changing over time? What are the key developments for the next 12 months?
  
• Making Content Pay - What kind of content will consumers pay for? How do you evaluate your content's payment potential? Who is most likely to make a success of content charging?
  
• Q&A.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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