E-learning Makes Strides

E-learning is taking root in organisations of all sizes, and so far, the people responsible for its implementation are pleased with the results. These are the two main findings from a new joint study of the e-learning industry conducted by Online Learning Magazine and technology researcher the International Data Corporation (IDC).

The survey shows how the majority (above 80%) of respondents use some form of e-learning. Over two fifths (more than 40%) of respondents whose employers haven't adopted e-learning plan to do so within the next two years. Focussing on users alone, over four fifths (82%) are in fact satisfied with their companies' initiatives. Additionally, roughly two-thirds of respondents view e-learning as a way to help organisations solve business problems.

Measuring the results of e-learning initiatives appears to be fairly varied. The survey reveals that 77% track course completion; 55% compare pre-test and post-test scores; 44% measure improved job performance; and 42% measure business results. At the same time, those in charge have a fairly broad definition of what e-learning actually is. An estimated 81% include online courses whilst 45% include technology to do knowledge management. Additionally 41% said employees in their organisations collaborate virtually or work as members of virtual teams. A third (35%) also reported using electronic performance support systems.

Surprisingly, despite the percentage of respondents using e-learning, less than half reported that their organisations have a learning management system (LMS). Of those who do, almost a fifth have actually switched vendors. And of the organisations that don't have an LMS, a third (36%) said they plan to buy one in the next two years, while 27% said they have no plans to buy one at all.

Remarking on the survey, Amy Sitze, editor of Online Learning Magazine, has noted that "Our state-of-the-industry report underscores that now, more than ever, organisations need creative solutions to connect people with the knowledge they need in order to meet business goals -- and they are increasingly turning toward e-learning to do that. There's no doubt that the companies that do the best job keeping their employees, customers and partners up to speed will be the ones to survive these tough times."

The research was conducted by International Data Corp and Online Learning Magazine (OLM) earlier in 2001 via e-mailed surveys to 7,890 OLM subscribers. They received 612 qualified responses, representing a response rate of 7.8 percent.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

• IDC
• All news