Benchmarks in Buyer Behaviour

WARC and Admap are hosting the 2nd Annual Benchmarks in Buyer Behaviour one day seminar in London on November 27th. The event will examine patterns of buyer behaviour based on results from the R&D Initiative at South Bank University.

The aim of the day is to provide delegates with a better understanding of patterns of buyer behaviour in terms of:

• Use in market positioning and segmentation (who competes with whom).
  
• How price promotions work (or don't work).
  
• Role of consumer attitudes.
  
• How brands differ from others.

The day features three eminent speakers from the South Bank including Andrew Ehrenberg, Gerald Goodhardt and John Scriven as well as Mitchell Barns from ACNielsen BASES.

For further information, telephone +44 1491 411000

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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