What's New in Student Marketing Conference

Is your company doing all it can to capture the £10 billion a year of student spending? This is the main issue under discussion at the forthcoming "Marketing to Students 2001" conference organised by Marketing Week on the 5th December.

This latest event promises to show how to move marketing effort beyond the traditional push at fresher's week. Research shows that most companies targeting students still devote the largest proportion of their income to this period. Ironically, it is probably the period when students are least interested in absorbing brand messages.

The organisers believe that students' circumstances have changed dramatically over the past few years, with grants being phased out and students becoming increasingly reliant upon loans and parental contributions. Consequently, a new set of techniques has become relevant to student research and marketing.

In an attempt to illustrate these changes, student publishers and marketers Hobsons, has commissioned a round of quantitative research on students' lifestyles and spending habits especially for this conference. It is believed that complete details of this research, including an in-depth analysis of the data, will be made available on the day.

The full conference programme has been confirmed as:

• Do Students Take Any Notice of Your Marketing? -Dave Shapland, Account Director, Hobsons.
  
• Getting Your Message Through the Distractions of Student Living
  - Chris Moulson, Marketing Manager, It's A Scream.
  
• Exploring the Student Pound Where do students get their money from and how much money do they have? - Helen Smith, Group Marketing Manager - Youth, Abbey National.
  
• Building Relationship Marketing Strategies for Students: Is it Possible to Create Customer Loyalty after Graduation? - Senior Representative, KLP Euro RSCG.
  
• Producing a Relevant Brand Experience. Case Study: Bacardi B Bar What is experiential marketing? - Debbie Kelly, Experiential Marketing Controller, Bacardi-Martini.
  
• Using Student Brand Managers as Your Voice on Campus - Liberty Venn, Relationship Marketing Manager, Guardian Newspapers.
  
• Fly on the wall documentary of university freshers' week - Ian Millner, Managing Partner, Iris.
  
• Adding Student Appeal and Stickiness to Your Online Marketing - Amy Steele, Community Manager, Student UK.
  
• Examining Student Use of Mobile Phones - Stephen Bell, Managing Director, Student Mobiles.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.