New Corporate Focus Foods Intelligence

Research-based marketing consultancy Through the Loop has announced the strengthening of its Corporate Focus division with the addition of a Foods service. The new intelligence boosts the company's existing Healthcare and Beverages services.

The total Corporate Focus service itself has been in operation since the beginning of 2000 and was recently extended with the addition of soft drinks coverage. The latest development into foods is intended to compliment the company's current analysis of the UK's food manufacturers.

Each company is covered in the form of a series of quarterly newsletters with the option of an annual foundation report. These are distilled from hundreds of different sources worldwide to detail developments at corporate, divisional, regional and global levels.

Carol Samms, managing director of Through the Loop, said 'We have been developing the Corporate Focus service over the last two years in the consumer healthcare area and, more recently, beverages. The addition of the foods business will act to strengthen the Corporate Focus portfolio and enable subscribers to receive a much-enhanced service. These are companies that are leading their respective industries, are often highly innovative and are experimenting with new business models and new channels of communication.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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