InsightExpress Partners with Itracks

'As the pace of business accelerates, nearly all marketing and research professionals are seeking faster, more affordable, and empowering solutions to address their online research needs,' said Lee Smith, COO of InsightExpress. 'Through our completely outsourced approach, we are pleased to leverage our advanced survey technology, research expertise, and access to nearly 100 million Internet users to benefit Itracks' customers. '

'Our new co-branded service compliments our current product portfolio which includes bulletin board and online focus groups as well as custom online quantitative survey programming', said Dan Weber, President and CEO of Itracks. 'By enabling our clients to build their own surveys and access more than 200 targeted audiences, this partnership demonstrates our commitment to meeting our customers' evolving needs through the best solutions available in the industry.'

The new service will be integrated into Itracks' Research Engineer platform so theoretically providing even greater research functionality in a single location.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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