ESOMAR's Net Effects 2002 Conference
December 18 2001
In explaining the rationale for the conference, the ESOMAR programme planners point out that the general euphoria surrounding the Internet has now passed. In its place, people are becoming increasingly aware that a combination of media is often more powerful in business. In research terms, this often means that the traditional ways often offer the best solutions for even the newest problems.
So what can new media research offer and how is the channel likely to evolve? The answers may well lie within ESOMAR's very own conference programme. Topics scheduled for day one on the 4th February 2002 include:
- How world-wide is the WWW? Global market research in the Internet Age.
- The local/global decision in Internet research.
- Sifting through the sands of cyberspace. Unearthing attitudinal and behavioural segments among the emerging Arab Netizens.
- Website development. Case Study, Continuous usability testing for the new AUDI website.
- Website development. Case Study Strategy, development and effects of www.heightmatters.com. A patient community site for growth hormone deficient children and their parents.
- Website development. Case Study, Developing BBCi. A holistic approach.
- Free content vs. quality? About consumers' willingness to pay for Web content.
- That's where ads are at. Implicit effects of advertising.
- The integration power of the Intelligent banner advertising network and survey research.
- Issues concerning lifestage and attitudes Do U No Wuzzup? The cultural impact of technology on the Net generation.
- Is there such a thing as 'early adopters fatigue'?
Talks on day two, 5th February 2002, are set to cover:
- New models and new opportunities. Case Study Database marketing research. A multi-modal approach to customer intelligence.
- New models and new opportunities. Case Study Innovations in click stream analysis. Clicksteps: A whole sequence approach.
- New models and new opportunities. Case Study Combining online surveys, traditional interviewing techniques and web-based reporting to measurably improve Honeywell's market research.
- Ways of seeing. What is Webness? The semiotic history of the WWW.
- Case Study, Semiotics and Internet communications. What does semiotics tell us about optimal Web page design?
- If it ain't broke, fix it anyway. Effectively incorporating usability studies into market research programmes.
- A cup of tea, a sofa and a remote control - the world of research through interactive TV.
For further information, visit
www.esomar.nl
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
