Launch of NEBU in the UK

Dutch software agency NEBU BV has appointed Tariq Mirza to the position of Managing Director for the newly created NEBU office in the UK in London.

Tariq has over 9 years experience in survey software support, sales and marketing in the UK and mainland Europe. Prior to joining NEBU, Tariq was Managing Director of Voxco (UK) Ltd, starting the UK office almost 3 years ago and playing a major part in establishing the corporate brand image and sales throughout Europe.

Tariq will report to NEBU's founders, Fred Broers and Eric van Velzen and will play a leading role in NEBU's growth both within the UK and across Europe. Nebu B.V. (Holland) was started in 1992 and has subsequently established itself as a main player within the Dutch marketplace.

According to Fred Broers, 'We are extremely happy that Tariq is joining us and setting up our UK operation, he has a proven track record within this industry, particularly when it comes to introducing established products into the UK marketplace. We have always described ourselves as the 'best kept secret in Holland', and we made a conscious decision not to sell outside the Netherlands until we were sufficiently confident about the stability and power of our software. We believe the time is right, and that we have the perfect person to take us forward in the right direction'.

Tariq added, 'NEBU definitely leads the way in terms of market research solutions. Nebu's approach to the management of market research processes through the use of technology is unique. Imagine a system that allows your interviewers to login to a Web site and post their availability weeks ahead of time so that the back office can allocate and plan available interviewers even for planned projects and give accurate delivery dates for completion of fieldwork. Then the same system will automatically calculate the interviewers pay for your accounts department to organise.

In addition to this the software is all linked to an integrated multi-level Panel Management system to allow agencies a multifaceted approach to deal comprehensively with their panels.

The overall approach is very simple. When you look at all the processes that are involved in the data capture side of market research the NEBU approach offers serious cost and time savings in areas that rely unnecessarily on time-consuming and de-motivating paperwork.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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