Monitoring Advertising Performance Conference

Later this month, Admap's 17th Annual Monitoring Advertising Performance conference will explore new and improved techniques for monitoring campaigns. Scheduled for the 31st January in London, the programme is designed to help delegates pin down their all-important marketing communication ROI.

As the organisers point our, economic pressure is making measurement increasingly essential. An important part of justification is understanding how your advertising works. For advertisers this means knowing how your brand's communications work and applying the right techniques to assess them.

The conference programme itself is set to provide a mix of theory and research practice into the subject. The practical examples will include award-winning case studies from Tesco and Interbrew.

The morning session features presentations on How Advertising Works with speakers from Value Creation and Tesco, followed by Strategy and Scheduling with speakers from Hall & Partners, London Business School and Media Planning Group.

The afternoon sessions move on to Measuring Advertising Effectiveness with speakers from HPI Research and Taylor Nelson Sofres followed by Achieving Accountability with speakers from Optimedia and Interbrew.

For further information, visit www.warc.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.