New Business for ORC in States

Opinion Research Corporation's US market research unit has been awarded a series of contracts with a combined value of USD$7.0 million. These contracts, all with leading, global technology organizations, will be completed over the course of 2002.

ORC will be working to provide dynamic, quantitative market intelligence on Customer Loyalty & Retention and Brand Image and Equity issues. This market intelligence is developed using proprietary models and statistical analysis applied to data that ORC will collect from senior executives in major corporations around the world.

'These contracts illustrate the confidence that the world's leading technology companies have in our ability to efficiently and effectively deliver superior thought leadership on a global perspective,' said John F. Short, Chairman and Chief Executive Officer of Opinion Research Corporation. 'Our Customer Loyalty & Retention and Brand Image and Equity professionals help clients understand and measure both the quantitative and qualitative dimensions of their markets on a global basis'

For further information, visit www.opinionresearch.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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