Line Up for Research 2002

Research2002, this year's Annual Conference of The Market Research Society (MRS), is now approaching fast, to be held in Brighton on 20th to 22nd March. The central theme of this year's event is 'Insight into Action' with the aim of demonstrating to attendees how, in an increasingly competitive market, consumer insight has clear implications for marketing activity in both the public and private sectors.

Some of the high-profile speakers presenting at Research2002 include Peter Kenyon, CEO, Manchester United; Lord Hollick, Group Chief Executive, United Business Media Plc; M T Rainey, Managing Director, Rainey Kelly Campbell Roalfe / Y&R; Professor Leslie de Chernatony, Birmingham University; and Rosi Ware, Global Development Director, Kantar Media Research.

A wide range of controversial and topical papers are also due to be presented at Research2002. These include providing an international view of what women think and want in the twenty-first century; examining the issues raised by the evaluation of HIV Health Promotion Projects in African communities in the UK; and understanding the ways in which good citizenship can be promoted in children outside the classroom. Other subjects include an assessment of media literacy in the age of digital television; the importance of creative brand development and positioning in a consumer society; and analysing how standards can be improved in care homes.

Following its introduction last year, Research2002 will also include an extensive trade exhibition. Over 30 exhibitors have already confirmed their attendance at the event, ranging from market research agencies, fieldwork companies, and recruitment agencies to publishers and software suppliers.


Ruth Martin, Director of Professional Development at The MRS, commented, 'We are delighted to have secured such a high-profile line up for this year's Conference. We are constantly striving to make The MRS Conference as dynamic and interesting as possible for our delegates, and the fact that we continue to achieve increased levels of support is an indication that we are succeeding in this. In addition to addressing topics which have important implications for the market research industry in its broadest sense, the inclusion of an exhibition provides a valuable addition to the three day event and interest in it has continued to grow. The MRS Conference is the flagship event for the UK's market research industry and I have no doubt that Research2002 will further help to promote this reputation.'

For information on attending Research2002, please contact Pauline Farrelly at The MRS on +44 20 7566 1877 or via email at Pauline.Farrelly@mrs.org.uk

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.