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Market&More Joins Aegis Research Network

February 11 2002

The Aegis Group has just acquired Market&More, a European research group with operations in Germany, Netherlands, Belgium and France.

Market&More provides full-service custom research to a client base of major European and multinational companies. Key clients include Procter & Gamble, Interbrew, Danone Group, Friesland Coberco Dairy Foods (FCDF), UDV (United Distillers & Vintners) and Unilever Bestfoods. The group is best known for its four specialist divisions: Food&Market, Shopper&Market, Media&Market and Web&Market. Revenues for the year ended 31 December 2001 amounted to approximately Euro 13.5 million.

The acquisition of Market&More extends the Aegis research network to 42 countries worldwide. It further strengthens the company's position in the key European market, following the acquisitions last year of Pegram Walters, MEMRB Custom Research, Demoscopie and the Bureau for Internet and Telephone Interviewing. In two years, Aegis Research has grown to be the 10th largest market research company in the world.

Commenting on the announcement, Adrian Chedore, chief executive worldwide for Aegis Research said, 'As clients' needs become increasingly international, our objective is to expand both geographic coverage and strategic research capabilities. Market&More's strengths in retail and FMCG are valuable additions to a substantial -- and still growing -- pool of industry expertise within Aegis Research, whilst their coverage of key European markets represents an important expansion of our network.'

Peter Huijboom, general manager at Market&More, added 'Our decision to join Aegis Research is a logical next step in the international research environment. After having established Market&More in four European countries, this global connection to the Aegis Research Group brings huge opportunities for both our clients and staff. The Group's strategic research capabilities and its suite of innovative research products will definitely further strengthen our position in the national and international research markets.'


All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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