Do you want to hear industry views on 'Understanding and Overcoming the Limitations of Web-Based Market Research'? If so, the forthcoming second annual Henry Stewart conference on the subject is scheduled for central London on 26th February.
Focusing on the current realities of online market research, the day promises to provide a step-by-step guide across a number of topics. This will range from effective questionnaire design, recruiting respondents, representative sampling and online qualitative research techniques, to online data collection and presentation, data analysis and the final application of net research.
Also included in the programme will be comprehensively detailed case studies describing senior executives' own experiences in the virtual world. These will attempt to show how they have practically run pilot schemes, undertaken training, successfully implemented research, adapted techniques to online, found receptive respondents, controlled samples and selected software selection. They will also explore issues such as in-house vs. outsourcing, profiling customers, improving customer satisfaction and assessing the efficacy of online advertising.
Most importantly, the case studies should amply illustrate the key net research lessons learned. In this sense, they should address how web-based research would be used again and which elements of online surveys would be done differently in future. The confirmed case study speakers include:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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