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B&MR and Wirthlin Worldwide Merger

February 14 2002

UK agency Business & Market Research (B&MR) has released news of its impending merger into research consultants Wirthlin Worldwide. B&MR is set to join forces with Wirthlin's existing operations in London and Brussels. Initially however, the UK operation will continue to be known as B&MR.

Founded in 1969 Wirthlin Worldwide is one of the world's premier strategic research consultancies, the 24th largest in the US. With the addition of B&MR its projected revenues for 2002 will be $60m and it will employ around 400 people across 18 offices.

Andrew Vincent has been named as Managing Director of Wirthlin Europe. Commenting on the move, he said 'For some time now we have been exploring how to develop the company. Wirthlin Worldwide has a reputation for ad-hoc research that is both thoughtful and insightful. We feel this can only strengthen what we do at the moment and are excited about the opportunities offered by this new collaboration and the benefits this will bring to our clients. It gives us access to a wide range of approaches that complement our own, together with client service offices in Brussels, Canberra, Hong Kong, Singapore, Sydney and throughout the US (seven cities).'

He concluded 'We have found in Wirthlin Worldwide a partner who shares our passionate belief that research should be used as a mean to an end to help clients make better decisions. They are dedicated to high quality, have a history of technical innovation and a culture that attracts good people.'


All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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