Website Auditing Offer from ABC and RedSheriff

Net auditor RedSheriff is offering UK website owners a two month, reduced rate fee for the measurement and filtering of their ABC traffic data. ABC ELECTRONIC already offers website owners a half price registration fee to all those that use RedSheriff.

This new promotional partnership is designed to encourage independent auditing of website traffic within the new media community. Initially, RedSheriff had identified the difficulty experienced by some of its clients in meeting the requirements of the ABC ELECTRONIC audit. The process involves providing accurate, filtered data and statistical reports in order to meet industry agreed standards. RedSheriff believes it can successfully handle this side of things for its clients.

Consequently, any site traffic data submitted to ABC ELECTRONIC after filtering will be taken as being compliant. As further certification of the validity of this process, RedSheriff holds membership of the ABC ELECTRONIC associate subscriber scheme.

Vivek Nath, sales director of RedSheriff, commented 'This joint initiative is a great step forward for the industry as it brings the ability of auditing to a wider client base. Through working closely with ABC ELECTRONIC we have seen how the industry has benefited from the work they are doing.'

Tim Rodda, head of business development at ABC ELECTRONIC, added 'We are delighted to continue working closely with RedSheriff and this initiative further signifies our joint commitment to promoting web standards in the UK. For the Internet to grow as a medium and command a healthy share of marketing investment, the new media industry needs to be accountable. Audits to agreed industry standards is the very least new media companies should offer its investors so that the industry has a currency on which to trade. Associate subscribers like RedSheriff are crucial to the audit process as they can help reduce the cost and time involved in achieving certification.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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