The Trick to Consumer Insight
March 12 2002
This week sees a two day conference (March 14 and 15) in central London organised by IQPC entitled 'Generating and Leveraging Consumer Insight'.
Through a combination of case studies, workshops and think tanks, the event has been designed to address six business critical questions facing today's marketing strategists:
- Why are traditional marketing methodologies failing to provide required financial returns from consumers?
- What is insight and how do you turn raw information into consumer insight?
- How can insight be used to build more profitable relationships with customers?
- How can organisational capabilities be built to turn insight into commercial value?
- Which methodologies for gaining insight will best deliver against specific goals?
- How can you ensure that consumer insight leads to competitive advantage and increased profitability?
Case study material from Ford, Barclays Retail Financial Services, Guinness UDV, Coca Cola, Schwan's Consumer Brands, Calor Gas, Apple and Allied Domecq will be presented at the two day conference.
For further information, visit
www.iqpc.co.uk/1775
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
