New ORC Global MD

Thomas Shimko has joined Opinion Research Corporation as Global Managing Director, Loyalty Strategy. Shimko will, amongst other things, be tasked with developing applications for the company's loyalty-related research.

The new MD brings an impressive set of credentials to ORC, including more than 20 years of experience in loyalty strategy, senior consulting and sophisticated marketing. As Senior Managing Partner and Director of the Worldwide Consulting Division, he created and built the consulting practice at CRM consultants Peppers & Rogers Group, Inc. He also led the creation of methodology, both qualitative and quantitative, on the impact of customer-focused strategies on ROI within Fortune 500 organisations.

Earlier, he held senior marketing positions at several major corporations, including Westinghouse Communications, Pitney Bowes and Burroughs Imaging Systems. Shimko has a BS from the University of Connecticut and an MBA from the University of Bridgeport.

James C. Fink, Ph.D., CEO of Worldwide Marketing Research, said, 'Tom is an accomplished and highly regarded authority on the strategic aspects of loyalty. His background as a thought leader and strategic advisor on this increasingly important issue will be an excellent complement to our strong research heritage, and will fill a key role in meeting the evolving needs of our global clients. By combining Tom's sophisticated expertise in the application of customer research findings with our extensive loyalty research capabilities, we can offer our clients a range of loyalty expertise and services previously unavailable in the marketplace. This singular combination of strategy and research greatly reinforces our corporate positioning as the Loyalty firm of choice for market-driven customer strategies.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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