SiS Rebrands as TNSSPORT

Sports and sponsorship researcher Sponsorship Information Services (SiS) has announced it is to rebrand as TNSSPORT. This move heralds the company's shift to sports analysis through 'complete' research solutions.

The launch of TNSSPORT also marks the full integration of SiS into the TNS group of companies. SiS was acquired by Taylor Nelson Sofres (TNS) in September 2001.

Concerned primarily with measuring the effectiveness of sports marketing and sponsorship research, the new service will benefit from a raft of strong research software. One example of this is the new MEDS (Media Evaluation Data System) to be rolled out across the TNS Network this year. This technology is believed to enable high-level data analysis and reporting accuracy, as well as ensuring consistency of media measurement.

As before, TNSSPORT products and services will continue to be made available to clients in eight major markets worldwide. This ensures measurement in France, Germany, Switzerland, UK, Singapore, Australia, Brazil and the United States. Within these markets, TNS claims it currently employs seventy dedicated sports researchers servicing some 300 customers. These figures make TNSSPORT one of the largest specialist sports researchers.

Commenting on the re-branding, Mark Cornish, managing director of TNSSPORT said, 'As part of the Taylor Nelson Sofres group, we are able to provide our clients with unrivalled services to measure all aspects of sport sponsorship, which is a direct response to changes in the market. Our complete research solution enables clients to analyse a wide range of areas from the value of sports rights to the impact of sponsorship upon the consumer.'

He continued, 'Our new approach will retain all our existing values - impartial advice and tailored solutions - whilst incorporating Taylor Nelson Sofres' broad range of unique research solutions, which can be used in sport. When you combine our enhanced product offering and office network in some 80 countries worldwide we have an unmatched offering.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.