New WARC Launch

The recent MRS conference in Brighton saw the first public launch of the newly redesigned WARC website, featuring news, adspend stats, best practice papers and latest industry developments.

The online database also offers 15,000 articles on all aspects of marketing communications. New search mechanisms have also been introduced, enabling WARC's 3000 case studies - which include every IPA Effectiveness winner since 1980 - to be searched by advertiser, brand, campaign objective and media used.

According to Robin Sutton, Managing Director, World Advertising Research Center, 'The new version of WARC.com is the result of extensive research amongst our customer base worldwide, and firmly positions us as the leading provider of global intelligence to the marketing communications business.'

WARC's 15,000 articles, case studies, research and conference papers are sourced from over 20 partner organisations, including the Institute of Practitioners in Advertising, the European Association of Communication Agencies, the American Association of Advertising Agencies, and the Advertising Federation of Australia.

For further information, visit www.warc.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.