New Insight into Pregnancy and Parenting
April 16 2002
Research agency RDSi has just completed a brand new survey on pregnant women and parents of pre-school children. The results are to be presented at two seminars in early May at the agency's London offices.
The contents of the research include:
- How parents' attitudes and values change once they have children and how confident they feel about being parents.
- What their biggest concerns are in relation to their children.
- How they view brands in this market and what makes a brand child-friendly.
- How technology is impacting on the lives of parents and children and the sources of information they use to find out about parenting, products and issues relating to their children.
- What they are buying, how much they are spending and how this is changing.
The research is to be presented at two inhouse seminars at RDSI offices in London on Wednesday 8 and Thursday 9 May.
For further information, contact Tracey Browne on 020 7837 7700 or
tracey@rdsiresearch.com
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
