TNS Extends Greek Business

Taylor Nelson Sofres has just announced a joint venture with one of Greece's leading information and consulting services companies, ICAP A.E. The new company, to be known as TNS ICAP A.E., will provide market information to clients in sectors including consumer, telecoms, automotive, banking and finance.

TNS ICAP will benefit from ICAP's strong market position in Greece and the Balkans region and from its in-depth local knowledge and expertise in business-to-business solutions. TNS ICAP will have 22 full time employees and its main office will be in Athens.

Taylor Nelson Sofres will have a 51% holding in the new company, with the balance being controlled by ICAP, which is putting its research division into the joint venture. The Managing Director of the joint venture will be Helena Chari, who currently heads ICAP's market research division. It is anticipated that the new joint venture company will be established by the end of June this year.

Taylor Nelson Sofres already participates in television audience measurement in Greece and that business will continue to operate separately.

Commenting on the new venture, Mike Kirkham, Chief Executive of Taylor Nelson Sofres, said 'Until today, our activities in Greece have focused only on TV audience measurement; now we have the opportunity to extend them more widely. ICAP has developed a good market information business, which in future will have the advantage of being part of an international, specialist market information group.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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