New BusinessWeek Contract for SKOPOS

After a competitive bidding process international market research agency SKOPOS has been commissioned by BusinessWeek to establish and maintain a panel of 1,000+ print and online subscribers of the influential business magazine.

The long-term contract involves the online recruitment, online panel management as well as regular tactical and strategic web-surveys amongst the panel. This will all be centrally co-ordinated in London, at the UK office of SKOPOS.

The panel will be utilised and positioned as a European Advisory Board, and selection will be by invite only. This mirrors existing BusinessWeek panels in the US and Asia.

According to Darren Noyce, SKOPOS Director UK & Ireland, 'SKOPOS are very excited to be working for one of the most renowned titles in the business media market. This builds on our experience of online and panel work for other major players in the automotive, telecoms, financial services and media markets. Due to the nature of the market, the study objectives and the high level respondents, the net is the perfect medium.'

SKOPOS operates the 50,000+ strong SKOPOS EuroPanel of European Internet users, and also provides bespoke online panel and survey services for the likes of Siemens, Egg, Anheuser Busch, and Ford. A part of the dooyoo group, it operates in the UK, Germany, France, Italy and Spain.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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