Ad Research Breakfast

Can research really contribute towards better advertising? This is the thorny subject to be addressed by Martin Hamblin GfK in a free seminar next month on Wednesday 19th June 2002.

Aimed at an audience of ad agency planners and researchers, this breakfast-based session will build on how advertising has been hit in the current uncertain economic climate. It will assume that most clients are reducing budgets, postponing campaigns and re-running existing creative work.

Given this state of affairs, the seminar is specifically designed to find ways of justifying marketing activity in the current climate. It is also structured to help prepare researchers for when the ad upturn finally kicks in

The main themes of the seminar are scheduled as:

• Research to assist all stages of advertising development
  
• Sharing some insights from quantitative advertising research
  
• From clients to creatives: Making the research valuable for all involved.

Dinah Bisdee, director of Martin Hamblin GfK Consumer & Business Division, commented, 'From being a planner myself, I know that advertising research can be a battleground between client, ad agency and researchers. Yet good, thoughtful research can give precious insights into the way in which a campaign can influence the consumer and produce an effective result.'

For further information, contact Dinah Bisdee at Martin Hamblin GfK. Tel 020 7340 0217, Email: dinah.bisdee@martinhamblin-gfk.co.uk

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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