Airline CORE Research Launches
June 6 2002
Jupiter Media Metrix has introduced new online research aimed at the commercial airline industry. Based on consumer behaviour and performance on the Net, the new 'Jupiter Airline CORE (Composite Rating of Online Effectiveness) Index' will initially focus on American based airlines and offer six monthly updates.
The Index contains three key indicators of airline performance:
- The Frequency Index, designed to show the number of days per month that an average visitor goes to a website. At present, Jupiter's research reveals that Delta.com, United sites and USAirways.com have the most frequent online visitors.
- The Loyalty Index, measuring the percentage of secure visitors to an airline site that do not visit an agency website (such as Expedia, Travelocity or Orbitz) in the same month. Jupiter's findings show that. JetBlue, Delta, United and American enjoy the most loyal online customers.
- The Online Sales Index, based on self-reported ticket sales data. This represents the percentage of tickets sold from a specific airline's web site for 2001. Currently, JetBlue, Southwest, Airtran and Alaska Air score highest in this respect.
'The Jupiter Airline CORE represents those U.S. airline carriers that best leverage the assets of the Internet to boost business,' said Jared Blank, Jupiter research analyst. 'Jupiter created the CORE to help the airline industry track the fundamental business strengths that result from their online investments. For the first time, carriers will be able to compare their own abilities to attract, convert and retain online customers, against their competitors' strategies.'
Evan Cohen, vice president of data research at Jupiter, added, 'The Jupiter CORE Index for airline carriers further underscores our commitment to helping companies develop, extend and integrate business strategies across online and emerging channels. Beyond looking at the overall ranking, airlines in the CORE can better identify their strengths and vulnerabilities in a number of online performance areas.'
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
