Online researcher Itracks has announced the results of its 2002 Market Research Industry Survey. This year's survey is the third annual industry study conducted by Itracks; the inaugural survey won honourable mention at the 2000 EXPLOR competition, awarded by the A. C. Nielsen Center for Marketing Research Awards.
'Internet market research is a field that is continuously changing,' said Dana Weeks, Itracks Executive Vice President, Sales and Marketing. 'Over the three years we have surveyed the market research industry, we have seen
growth in online methodologies, changes in attitudes, and a stable cadre of information sources the industry relies upon.'
'As a service provider to the market research industry,' Mr. Weeks continued, 'we find the results gathered from our annual industry survey valuable not only to us, but also of interest to the market research community as a whole.'
Invitations to participate in the survey were sent out to 2,717 North American based market research professionals with a completion rate of 9.6%.
Final results represent a North American sample of 260 completes. Some highlights of the survey results include:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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