New Agency Launches New Method for Online Research

Two pioneers of Internet research, Ray Poynter and Pete Comley, have teamed up to launch a new company called Europinion Ltd to specialise in conducting conventional research online.

Europinion has invented a new method of online research called RAWI (RAndom Web Interviewing). According to Pete Comley, 'this method is as close to random interviewing on the web as you can get. Moreover it does not use an online panel and therefore gets around the issues that surround this method of doing research online.'

Europinion's other Director, Ray Poynter adds, 'Online research is at long last beginning to be considered an option by UK research buyers. In the US it has gained a share of over 10% of all MR and we predict that the UK will follow this trend. The main benefit we see is being able to offer research faster. Indeed many of our initial projects have been projects for clients who needed answers in days rather than the weeks that conventional research would have taken.'

During its development stage, Europinion has collected case studies directly comparing online research with conventional research. These show that the same conclusions are obtained online in most cases. However differences do occur (eg lower evaluative scales) and these are largely a result of the more honest self completion nature of the interview.

Europinion (pronounced your-opinion) conducts research worldwide and has recently conducted surveys in China and USA as well as in the UK and Europe.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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